South Africans know how to make iconic ads. Brands have influenced and borrowed from television, music, sports, comedy and youth culture in a way that has allowed communication across our diverse peoples. It also sometimes gets it horribly wrong. A blend of memoir, criticism and cultural commentary that is fresh, contemporary and informed.
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It's Not Inside It's On Top by Khanya Mtshali
From “Yebo, Gogo” and “Glug, glug” to “Sgudi Snaysi”, South Africa has produced unforgettable ads over the years. Borrowing from music, sports, politics and youth culture, brands have created definitive cultural moments with ads that have spoken to our national psyche.
Blending memoir, criticism, and cultural commentary, Khanya Mtshali takes a keen and witty look at South African advertising. She questions commonly held truths, presenting a fresh take on how we’ve come to see ourselves through the ads we grew up with.
It’s Not Inside It’s On Top is an entertaining and informed addition to the debate on the role of advertising in our democracy, and how business, politics and marketing intersect. It may also leave you laughing out loud.