When the Filter Fades

There’s a hierarchy to fame – from the Real Celebs who sell their skills as actors and singers, to the Professionally Pretty (the garnish to any occasion), the Hashtag Hustlers, who range from influencers to the social media savvy, to the Hopeless Hangers-On. Everyone has their place in the ecosystem, and knowing your place in that hierarchy is half the fame game won.
For three young women in Joburg, the new age of internet celebrity presents them with obstacles, opportunities, opulence and a chance at fame, fortune and fierce fashion.